I’ve always been fascinated by marketing, long before I realised it could become a career. As a child, I was often more interested in the TV adverts than the programmes themselves; much to my mam’s frustration, as we regularly argued whenever she changed the channel during an ad break.

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That curiosity eventually led me into graphic design and digital marketing. With a BA and MA in Graphic Design, I now work across branding, social media, email marketing, photography, video, websites and paid advertising.

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I enjoy understanding what makes people stop, pay attention and connect with a brand. For me, the best work is not only visually strong, but clear, thoughtful and created with a real purpose.

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I’m creative, adaptable and naturally curious, and I love working with different businesses to turn ideas into campaigns that feel engaging, personal and effective.